Global Functional Water Market Report Trends and Forecast provides an in-depth analysis of the Functional Water Market including detailed description of market sizing and growth, value, the key opportunities in the Functional Water Market and outlines the factors that are and will be driving the growth of the industry taking into consideration the previous growth patterns with Forecast Period from 2021.
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Market Insights
The functional water market is poised to register a CAGR of 8.5% during the forecast period. Health and wellness trends and increasing consumer demand are driving competitiveness in the market. Refreshment and taste are the major motives boosting the growth of the market.
Health and Wellness Poised to Become a Trillion Dollar Industry
Health and wellness are the new trends in the 20th and 21st century, and marketing heads have captured this trend to efficiently implement the strategies on specific products. Categories, such as digital fitness and healthy foods are high exponential growth markets. The trends of natural, clean-label and organic food are driving the market in the food sector. The growing awareness about the products consumed and buzz of weight management foods have also helped enhance the market demand.
Eye-Catching PET Bottles Gain a Majority Share in Volume
Ease of carrying and recyclability are the major factors driving the sales of PET functional waters. New packing technologies and the introduction of different shapes of bottles are enhancing the sales of the market in this category.
Europe Leads the Functional Water Market
Europe is a key region that has healthy eating habits. The consumption patterns in this region are shifting towards healthy and weight management ingredients. As functional waters contribute to the same, the region stands at the top position. However, the preference of consumers has been shifting from sugar and carbonated beverages to functional beverages. The same trend is expected to continue during the forecast period and is expected to drive the market with a CAGR of 6.2%.
Key Developments
July 2016- Uncle Matts Organic announced that their new fruit- infused organic probiotic waters which is available in stores nationwide. Offered in three refreshing citrus flavors, this functional line of water beverages combines proven and patented GanedenBC30® probiotics with cold-pressed, fresh-squeezed organic citrus juice, as well as real organic citrus peel, which contains antioxidant flavonoids. Offered in orange, lemon and grapefruit, each refreshing flavor is 10 calories or less per serving with only two grams or less of natural fruit sugar.
Competitive Landscape
Major players – BALANCE WATER COMPANY, DANONE GROUP, DR. PEPPER SNAPPLE GROUP INC., FUNCTION DRINKS, HERBAL WATER, NEW YORK SPRING WATER, PEPSICO, SAN BENEDETTO, THE COCA-COLA CO., TRIMINO BRANDS COMPANY LLC, UNIQUE FOODS CANADA, VICHY CATALAN CORPORATION and VITAMIN WELL AB, among others.
Reasons to Purchase this Report
Analyzing outlook of the market with the recent trends and Porters five forces analysis
Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis, including qualitative & quantitative research incorporating the impact of economic & non-economic aspects
Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
3-month analyst support, along with the Market Estimate sheet (in excel)
Customization of the Report
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