Online Retail Portals are Gaining Popularity in Europe
Key manufacturers in Europe incurred huge losses due to the pandemic, with the shutting down of several stores in 2020. Europe is home to many fashion capitals that have streets full of retail outlets. The stores suffered the blow of the pandemic due to non-existent footfall in the first half of the year.However, due to the widespread adoption of e-commerce by traditional stores, the manufacturers witnessed a steady recovery in terms of sales and production. Many stores have also reopened with keeping in-store health and safety measures in check and are experiencing average footfall.
As consumers are getting comfortable with online retail portals, the retail industry is witnessing a gradual recovery with prospects for expansion in the future.
According to a new study by Fact.MR, sales of vegan beauty products are expected to surpass US$ 3,500 Mn in 2019, up from US$ 3,352 Mn in 2018. Gains of vegan beauty products market is further underpinned by a slew of factors, including proliferation of veganism in beauty & cosmetics space, surging demand for natural beauty products, and others.
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“The market for vegan beauty products is booming, in parallel with the ever-growing consumer aversion to animal products on account of environmental- and ethical-led reasons. Growing desire to purchase products that address the aforementioned issue sans compromising on quality is fuelling the growth of vegan beauty products market.” says Fact.MR report.
A growing number of population are adapting vegan lifestyles, which, in turn, is encouraging companies to jump onto the vegan beauty bandwagon. Once considered as a niche concept, vegan beauty is now mainstreaming in line with the rising consumer interest in leading sustainable lifestyles. In addition, rise of ethical consumerism is translating into a massive transition toward cruelty-free products with no animal derivatives and no animal testing, favoring growth of vegan beauty products market through 2028.
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According to the report, vegan beauty products for skin care are likely to witness impressive sales in 2019 and beyond, with global sales estimated to exceed US$ 1000 Mn in 2019. As skin care products remain the key requisites for an effective personal grooming regimen, demand for vegan beauty products for skin care will continue to witness an unwavering rise. Several product types, including creams & lotions, scrub exfoliators, and cleansers & toners, will appeal to a larger section of global population who are willing to pay premium prices for sophisticated skin care products.
According to the report, consumers will continue to show marked preferences for conventional vegan beauty products, with global sales estimated to surpass US$ 3,000 Mn in 2019. High prices of organic products and low awareness among people vis-à-vis benefits of organic variants are two among the key reasons why consumers will stick to conventional vegan beauty products. However, demand for organic vegan products is likely to outgrow their conventional counterparts through 2028, as consumers depict high interest in beauty products with natural claims.
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Consumers Set to Pay Premium Prices for Vegan Beauty Products
The research analysis by Fact.MR finds that modern consumerism is more about ‘value over price’. Millennials are willing to pay premium prices for sustainable products, including vegan beauty products, and are opting for products align well with their personal values. Instead of treating packaging as an afterthought, companies operating in the vegan beauty products market space are using ‘zero-waste packaging’ as the way forward to gain consumer confidence and repeated sales.
This Fact.MR study offers incisive insights into the vegan beauty products market for the forecast period between 2018 and 2028. The vegan beauty products market is projected to record a CAGR of over 6% through 2028.
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